A logo is a graphic symbol, character and more often the original design of a word or set of words used by businesses to increase awareness of the company and its products or services in the market.
The company’s or product logo recognized by consumers is an undisputed commercial value, and a subject for potential imitation or misuse for unfair competitors. For this and other reasons, its legal protection shall be a priority.
To protect your logo, it must be registered as a trademark. Thus, the process described in Trademark Registration section of our website is also applicable to logos.
Since “a successful brand” in most cases is the key to long-term prosperity of the company, and value of the brand, as a rule, is conditioned by significant financial, time, labor and other costs, it is important to ensure its legal protection.
To protect your it, your brand or its significant and most recognizable part must be registered as a trademark. Thus, the process described in Trademark Registration section of our website is also applicable to brands.
Since the trade name, like a trademark, brand or logo, will sooner or later begin to work for you by attracting more and more customers due to its recognition and acquired goodwill, it is important to timely ensure its legal protection.
To protect your trade name, it must be registered as a trademark. It should be noted that the trade name right is protected by the fact of its registration in the register of legal entities. However, if there are several companies with similar names and businesses, the company that was registered as a legal entity first will have the priority right to its trade name. Yet, registration of a trade name as a trade mark is able to further protect your rights in case of disputes.
Thus, the process described in Trademark Registration section of our website is also applicable to trade names.
Experts of Petukhov & Partners Patent Law Firm have a vast experience in trademark registration, overcoming the “provisional refusals” to register a trademark, defense and protection of the rights to your brand.
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